Content written by Rodney G. Alsup and published by The MBA News Digest.
While preparing for my presentation tomorrow at the 2017 MBA for Working Professionals Conference, I made a discovery, one about which no one is talking. My discovery–the role of graduate program manager is becoming increasingly more complex. While most program managers know this, no one seems to be talking about it. Why?
My discovery was quite innocent. I was preparing a slide about the growth in specialized graduate business programs. Thus far in 2017, I have added 24 articles to the MBA News Digest Archives that either describes or announces a new specialized graduate program.
MBA News Digest Readers’ Survey
I surveyed the MBA News Digest readers several weeks ago. One of my surprise findings, multiple program directors said they were affiliated with three or more programs, some as many a five. If affiliated means managing, then the program managers are spread a little thin.
GMAC Survey Question
Not long ago I had the opportunity to read a GMAC survey instrument. There was one question where they ask respondents to identify the program types they work with in their job. From that question I identified the following programs:
- Master of management or business administration (non-MBA)
- Master of global or international management
- Master of accounting
- Master of taxation
- Master of finance
- Master of human resource, industry relations, or organizational behavior
- Master of business information technology
- Master of marketing or marketing communication
- Master of project management
- Master of real estate management
- Master of health administration
- Master of engineering management
- Master of entrepreneurship
- Master of supply chain management, logistics, or operations
- Master of data analytics/business intelligence
- MBA programs (e.g., Full-time, part-time, online, executive)
Two B-School Examples
To see what was happening in one or two B-Schools, I arbitrarily selected two schools to list their programs:
- Paul Merage School of Business, University of California – Irvine
- Health Care Executive MBA
- Master of Professional Accountancy
- Master of Science in Business Analytics
- Master of Science in Biotechnology Management
- Master of Science in Engineering Management
- Katz Graduate School of Business, University of Pittsburg
- Master of Science in Accounting
- Master of Science in Customer Insights
- Master of Science in Supply Chain Management
- Master of Science in Finance
- Master of Science in Management Information Systems
These two schools have five programs each. Other B-School may have more than five.
While program management covers a wide range of activities and responsibilities, there are some aspects that can be very challenging-marketing, recruitment, and enrollment activities sprinkled with a little social media (Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc.), a little web page design and content management and cap it off with big dose of intake student mix and you have one complex job. Oh, and don’t forget the 101 other things you do as a program manager.
With increased complexity you get increased workload, added stress, turnover, performance issues, and much more. So, why is no one talking about this B-School trend?
Question: What is making your job more complex? You can leave a comment by scrolling down.