The prime focus of this study is to assess the quality of ongoing MBA program among private universities in Bangladesh. To attain this objective, 344 data were collected through face to face interview with MBA students from six top-ranked universities. The sample was drawn based on random sampling procedure. The study postulates two broad hypotheses consisting two explanatory variables such as aesthetic aspects and performance factors. Multiple regression technique has been employed to analyze the data. The results show that both aesthetic and performance factors are statistically significant to influence the overall quality of MBA program run in the sample universities.
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