Written by: Graduate Management Admission Council Published by: Graduate Management Admission Council MBA News Digest Comment: The 2022 Summary Report can be downloaded. Extracted Content: The GMAC Prospective Students Survey – 2022 Summary Report explores how prospective students’ preferences have shifted during the COVID-19 pandemic and includes responses from more than 6,500 individuals … [Read more...] about GMAC Prospective Students Survey – 2022 Summary Report
Written by: Rebecca R. Ciullo Published by: University of Bridgeport MBA News Digest Comment: This study was shared during Faculty Research Day 2022, University of Bridgeport. The theoretical framework provides a foundation for tracking students through their learner journey. Extracted Content: The purpose of this study is to measure academic and social integration levels and explore graduate … [Read more...] about GRADUATE STUDENT RETENTION: AN EXAMINATION OF FACTORS AFFECTING PERSISTENCE AMONG MASTER OF BUSINESS ADMINISTRATION STUDENTS
Written by: Audrey Williams June Published by: The Chronicle of Higher Education MBA News Digest Comment: How many of these 9,000 programs are thriving today? Extracted Content: Some 24.1 million people age 25 and older had master’s degrees in 2021. That’s a 51-percent increase from 2011, when 16 million people held the credential. The increase makes sense when you consider that, for several … [Read more...] about Higher Ed Added More Than 9,000 Master’s-Degree Programs in Less Than a Decade
Written by: Nadine Walter, Omid Asgari and Thomas Cleff Published by: Journal of Marketing for Higher Education MBA News Digest Comment: This article may prove useful for a local market area replicated study or for justifying additional funding for targeted spending for brand marketing. Extracted Content: ABSTRACT - The customer-based brand equity (CBBE) framework was developed for commercial … [Read more...] about What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools
Written by: Jack Kelly Published by: Forbes MBA News Digest Comment: The "Future of Work" seems to be on the minds of a lot of people these days. Yet it is hard to find something about how graduate management education is going to deal with the issue. Extracted Content: As companies are announcing their return-to-office policies, it appears that the trend heavily leans toward the hybrid model. … [Read more...] about Hybrid Will Be The New Work Style, But 72% Of Businesses Lack A Strategy, AT&T’s ‘Future Of Work’ Study Shows
Written by: Bob Simison Published by: Chicago Booth Review MBA News Digest Comment: Interesting article on measuring the value-added of colleges and universities. GME program leaders may find value in using the Scorecard for developing intake profiles. Extracted Content: There’s little question that a bachelor’s degree can substantially boost a person’s lifetime earnings, but students in the … [Read more...] about Is That College Worth the Price Tag?