WrittenPublished by: The Gazette
MBA News Digest Comment: Media coverage of an RFP for market research is rare.
Extracted Content: The University of Iowa is looking for help marketing and evolving its popular Tippie College of Business programming as the 96-year-accredited college shifts into a period of transition.
With Dean Sarah Gardial leaving in March for Nashville’s Massey College of Business at Belmont University, UI last week issued a call for proposals “to provide market and audience research services” for the business college, which offers among UI’s most popular degrees and majors.
“Our research objectives are to determine the position and value of the University of Iowa in the minds of key constituencies and to enable evidence-based decisions as it pertains to our portfolio of programs,” according to the request for proposals.